Women Power in the sports goods industry? The quality’s there, yes, but the quantity’s still far too low.


New strategies for targeting women in marketing

Higher Performance for Women

Nowadays gender marketing plays a major role in the sporting goods industry. Gone are the days when the same product would simply be issued in two different colors for men and women. Women today want there to be technical features and sophisticated systems that will meet their specific needs. That being said, this year ISPO MUNICH is paying special attention to the topic of “Women in Leadership” for the very first time.

This particularly exciting area of development is sure to make both retail and industry headlines in the years to come. You have countless events to look forward to.

Women’s Lounge in Hall B1

Our Women’s Lounge located at stand number B1.320 is a place for tradeswomen, and any women attending as either journalists, bloggers, or exhibitors. The lounge offers a place to relax and enjoy Italian coffee specialties while networking exclusively with women just like you.

Guided Tours “Experts4Women”

At the trade fair we offer guided tours twice a day at 11:00 and 15:30, with the exception of Wednesday. Together we will visit selected brands that are exhibiting products and offers especially for women. Experts will shed light on the details of their collection, thereby granting you excellent insight into the current state of the market. Sign up for the tours in the Women’s Lounge, which is also where the tours begin.

ISPO ACADEMY Podium Discussion “Women as the Target Market”

Opportunities and Potential in Gender Marketing: Experts will outline various opportunities for addressing your target markets, such as marketing in retail outlets, events, story-telling, and live communication. The discussions will be led by Julia Baumann (Marmot Mountain Europe GmbH), Anny Cardinahl (EOG), Isabel Milbert (Dynafit GmbH), Cornelia Seinborn (EDDING L.A.Q.U.E), and Konstantin Rentrop (Sporthaus Schuster). Monika Fiedler will be moderating..

Date: Monday, February 6, at 11:30 and 12:30
Location: ISPO ACADEMY at the East Entrance

Additional Program Highlights

Meet Isa Sebastiao in the ISPO Water Sports Village In just 24 hours this extreme sportswoman paddled a solo-run of 174 km on the Sado river. Attend Frank Benning’s (Yvette Sports Europe EMEA) presentation on the consumer behavior of women and the future trends for women’s sports in China.

More information about our business gender marketing can be found at ISPO.com.


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