ISPO Market Introduction Program

Your access to the European sports & outdoor market

Market Introduction Program Europe

The European sports market continues to exhibit a lot of potential. Yet, where and how should companies stage a successful market entry in Europe? The Market Introduction Program at ISPO MUNICH provides answers to these and other questions of strategic importance.

The program targets business professionals from Outdoor, Action Sports and Sportstyle brands, wishing to get a deeper insight into the European markets. The three-day program consists of seminars, networking events and access to ISPO and it´s business lounges for individual meetings. A guided Retail Tour to some of Europe´s leading sport and outdoor retailers offer insights to retail business. Add to this ISPO Networking Event and dinner—ideal opportunities to gain initial business contacts.

At ISPO MUNICH you will discover the latest products on the European sporting goods market, and the Market Introduction Program offers additional substantiated background knowledge to allow you to develop a realistic assessment of the potential of this market for your business.

For more information and to register please contact Martin Kössler

Dates and Facts

Date: February 04 to 07, 2017
Location: ISPO MUNICH at Messe München exhibition ground
Services: networking dinner, seminar day, ISPO MUNICH access, guided Retail Tour (optional)
Cost: 1,450 EUR to 3,450 EUR
Application deadline: January 27, 2017


Gain the informative edge at the world’s largest multi-segment sports exhibition.

You can look forward to nine exciting exhibition segments in 2018. Gain the informative edge at the world’s largest multi-segment sports exhibition.

All ISPO MUNICH segments